Tag Archives: Promotion

Fiat Spain – Gamification

Fiat Spain, working with Leo Burnett Iberia created an incredible campaign for theĀ  launch of the new Fiat Evo. They developed a mobile app, Fiat Street Evo, that treats street signs as QR codes; users capture various signs to unlock … Continue reading

Posted in Gamification, Marketing/Advertising | Tagged , , , | Leave a comment