Tag Archives: motivational design

The Science of Gamification at DigitalSurrey

I attended the excellent Digital Surrey Event last week with guest speaker Michael Wu on the Science of Gamification. Digital Surrey is a vibrant not -for-profit business community of like-minded professionals who arrange regular events to “keep up-to-date with the … Continue reading

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Gamification without Exploitation?

Nicholas Lovell has written a well informed and balanced piece on the Wall Street Journal’s Tech Europe blog covering the Digital Shoreditch Gamification Day. But what is gamification? At the Digital Shoreditch Gamification Day today, the audience seemed to be … Continue reading

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The Science Behind Gamification

Lithium are a leading provider of Social CRM solutions, their Principal Scientist of Analytics Michael Wu, Ph.D, has a fantastic blog on the company’s Lithosphere community portal. Recently Michael has been posting a series of articles exploring the science and … Continue reading

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Gamification – Beyond the Hype

Gamification has been a true buzzword since the middle of 2010 and, love it or hate it will continue to be so through 2011. Undoubtedly in a hype cycle and from the increasing number of detractors and negative commentary at … Continue reading

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