Tag Archives: Michael Wu

The Science of Gamification at DigitalSurrey

Posted on June 3, 2011 by James Monjack

I attended the excellent Digital Surrey Event last week with guest speaker Michael Wu on the Science of Gamification. Digital Surrey is a vibrant not -for-profit business community of like-minded professionals who arrange regular events to “keep up-to-date with the … Continue reading →

Posted in Gamification | Tagged behavioral economics, DigitalSurrey, gamification, Michael Wu, motivational design, motivational psychology, Science | 2 Comments

The Science Behind Gamification

Posted on April 26, 2011 by James Monjack

Lithium are a leading provider of Social CRM solutions, their Principal Scientist of Analytics Michael Wu, Ph.D, has a fantastic blog on the company’s Lithosphere community portal. Recently Michael has been posting a series of articles exploring the science and … Continue reading →

Posted in Gamification | Tagged behavioral economics, CRM, FBM, Fogg's Behavior Model, game dynamics, game mechanics, gamification, gamification of education, Lithium, Michael Wu, motivational design, motivational psychology, persuasive technology, Science, social business design | Leave a comment

Tag Archives: Michael Wu

The Science of Gamification at DigitalSurrey

The Science Behind Gamification

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