Tag Archives: Loyalty Program

SPG and foursquare – The Fine Print

Starwood Hotels and Resorts, have become the latest group to announce a tie-in with fourquare. The global hotel chain operates nine brands including Sheraton, Westin and Le Meridien. Customers of SPG (Starwood Preferred Guest), the chain’s loyalty program can now … Continue reading

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Miller Lite’s Taste Points Leverage Gamification to Encourage Brand Loyalty

MillerCoors, the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales has launched a gamification supported points collection campaign for Miller Lite. The company is encouraging beer drinkers to “save their summer” by collecting Taste Points … Continue reading

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