Tag Archives: behavioral economics

Gamification / Motivation

Seems we have picked up A LOT of new readers recently, which is probably testament to the overall increase of awareness and interest in Gamification in the market. We owe regular readers an apology, due to the success of our … Continue reading

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The Science of Gamification at DigitalSurrey

I attended the excellent Digital Surrey Event last week with guest speaker Michael Wu on the Science of Gamification. Digital Surrey is a vibrant not -for-profit business community of like-minded professionals who arrange regular events to “keep up-to-date with the … Continue reading

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Gamification and Motivation 3.0

Within a previous post on this website “Is Sales Force Gamification Possible?” I quoted Daniel Pink, author of Drive, The Surprising Truth About What Motivates Us. For that post I asked Daniel about his thoughts on gamification to which he … Continue reading

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Is Sales Force Gamification Possible?

Back in March this year Lauren Carlson, CRM Market Analyst for Software Advice the Austin TX based advisory firm posted a thought provoking article entitled “Game On! Can Playing Games Drive Adoption of Sales Force Automation” on the company’s CRM … Continue reading

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Gamification without Exploitation?

Nicholas Lovell has written a well informed and balanced piece on the Wall Street Journal’s Tech Europe blog covering the Digital Shoreditch Gamification Day. But what is gamification? At the Digital Shoreditch Gamification Day today, the audience seemed to be … Continue reading

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