Gamification Aproaches the Hype Cycle Peak

Gamification has now been added to Gartner’s Hype Cycle Chart. The chart is designed to show the potential real world success of emerging technologies and give a “best guess” at the time it will take for mainstream adoption. According to Gartner gamification is reaching the hight of the Hype Cycle and will head into the “trough of disillusionment” at some point over the next few months. At that point it will need to be used by later adopters if it is going to reach mainstream acceptance and happily dwell on the “plateau of productivity”

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Gamified Project Management

Back in April we wrote a short post highlighting RedCritter Tracker a web based, gamified project management tool which was slated for July release. Well it seems the “proof is in the pudding” as the finished product is just about to launch.

RedCritter Tracker uses gamififcation by enabling Project Managers to attribute points for task completion in order to get the full project team interested and motivated. Points are redeemable via the built in “Rewards Store”. The product also enables a high level of transparency and ease of communication.

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Badgeville Raises $12M Series B Led by Norwest

Badgeville, The Social Loyalty Platform, today announced it has closed a $12 million Series B round led by Norwest Venture Partners (NVP) and El Dorado Ventures, with participation from existing institution Trinity Ventures and Webb Investment Network.

Badgeville’s patent-pending Dynamic Game Engine and Widget Studio makes it easy for business leaders, smart marketers and innovative technologists to increase loyalty and lifetime user value with highly configurable, real-time, social rewards and analytics. With Badgeville, customers typically experience over 30% increases in key user-driven business objectives including visits, retention and conversions.

“This investment comes at the heels of two consecutive seven-figure sales quarters, and 40 percent quarter over quarter growth,” said Badgeville CEO Kris Duggan. “We plan to use the new funding to continue to build out our team and to rapidly scale to meet broad market demand for social loyalty, behavior analytics, and smart gamification.”

Badgeville launched at TechCrunch Disrupt last fall, where it took home the Audience Choice Award. The company’s more than 75 customers come from industries across eCommerce, Media & Entertainment, Education, Fitness & Health, Services, and the Enterprise, including Discovery Communications, NBC,, Interscope Records, Major League Gaming, LiveMocha, The Active Network, and Deloitte Digital.

Norwest’s Chang and Tom Peterson, Partner at El Dorado Ventures, joined Badgeville’s board as part of this financing. With close to 30 employees, growing from the end of 2010, Badgeville plans to scale its team to 50 this year. Recent hires include social gaming, loyalty, and analytics experts from Zynga, Playdom, Omniture, Google and American Express. The company is headquartered in Menlo Park, Calif., and has offices In New York and Europe.

In a communication from Badgeville today Kris Duggan said

Growing from 15 to 75 customers and four to 30 employees in just eight months has been an incredible journey. Today, we’re excited to announce that we’ve raised our Series B investment, led by Norwest Venture Partners. With this financing round, we welcome Tim Chang from Norwest and Tom Peterson from El Dorado Ventures to our board. We’ll use this funding to continue to scale our platform, innovate in gamification and social mechanics, and hire incredible talent.

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GeoSocials – Gamified GeoSocial Networking

XLabz Technologies has released their highly anticipated location based social game, GeoSocials for iPhone, iPod touch and iPad users in the US market. Based on the principles of gamification, GeoSocials is a real-time, location based social game played in and around one’s location. Here, players can earn virtual and sometimes real rewards that boost their standing within the game’s landscape. Think of it like a social game layer built atop the real world.

GeoSocials was designed to deliver an engaging hyper-social experience. The game doubles up as a powerful social networking tool that facilitates players to make instant and real connections with people both in terms of physical proximity and established social connections. With an initial limited release for the iPhone in the United States of America and subsequent staggered launches planned across Europe and Asia, GeoSocials will also be available for Android devices in the second half of this year.

The game’s premise (and tagline) is simple – Play, Win and Socialize. At its heart, GeoSocials is a virtual geocaching game driven by simple game challenges that win users points for virtual and sometimes real world rewards. Comprising exciting fun games that use the accelerometer, voice amplification and gesture recognition features found in smart phones, users play an array of games to solve each challenge. Additionally, users can also ask and answer geo-specific questions relevant to the location to solve challenges and claim points.

GeoSocials positions players to pit their wits against their friends and other gamers in their immediate vicinity and while on the move. The ultimate objective is to achieve a position of supremacy on the gaming leaderboard, and maintain it in the face of competing users from across neighborhoods, cities, and even countries.

Driven by the people who play the game, GeoSocials doesn’t require the user to be in a famous city, restaurant or museum. It can literally be played anywhere the user chooses and at anytime. The app’s social interface allows users to make new friends, by enabling users to send and receive messages from fellow gamers and nearby friends, drop them a line, or ping them for a friendly chat or game. In a nutshell, GeoSocials allows users to re-discover their neighborhoods and earn rewards while at it, as they wait for their cup of coffee, a friend, or while at the airport. By facilitating instant social discovery, the game encourages people to be more social in real life with people who they cross paths with everyday but never get a chance to interact with or know more about.

The developers at XLabz were driven by the power of combining real time communication with social networking and seeing how the power of such an exchange could be harnessed in an interactive way: “HyperSocial is the next step in social interaction enabled via Game Mechanics. The effect of this exchange is interesting when we observe the way we interact at so many levels – individual, groups, in person and virtually. The primary effect of hypersocial interaction is the immediate influence of action, where users form an immediate connection or association which is rooted in a common background,” says Krishna Prathab RV, Founder and CEO – XLabz Technologies.

While GeoSocials offers users a chance to challenge their friends or new acquaintances to a friendly real-time hyper-local game, it further heightens their experience by allowing them to discover and exchange experiences by either sharing it via the game platform and then extending it to a social level by exchanging and posting updates or notes, recommending the same to new friends or even highlighting an event, product or personal experience, all in real-time.

“The response to GeoSocial’s soft launch has been tremendous and we’re looking forward to growing the user base further push the game beyond the current locations we have. Our intention with GeoSocials is entertainment and enjoyment, of course; however, what we’re also looking to achieve is next level of social interaction. HyperSocial is the next step in the way we will interact with people who we know, or would like to know, but seldom have the time, resources or situations to interact with. HyperSocial applications which are based on location bring out a whole new context, a deeper association and meaning to influence the growth of a type of social networking, which is more connected to the real world,” said Prathab.

GeoSocials is currently available for the iPhone. The Android version is expected in the second half of this year, followed by other platforms.

GeoSocials 1.0 is Free and at launch available only in the US exclusively through the App Store in the Social Networking category. GeoSocials will be made available for download in other countries in a few weeks after launch.

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How to Explain Gamification to Your Boss

BHiveLab is an offshoot project from M.J. Brunner, the US full service advertising agency, set up as an idea incubator focussed on inventing new ways to engage people on-the-go.
The project has published a fun little slide deck entitled “How to Explain Gamification to Your Boss”

How to Explain Gamification To Your Boss

View more presentations from Brunner

A decent 2 minute explanation in my opinion!

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