Category Archives: Marketing/Advertising

What is Gamification?

We are delighted to welcome Harry Rollason of Useful Social Media as a guest blogger this week. Useful Social Media are hosting The Game Dynamics for Brands Summit 29th February – 1 March 2012 in New York. Gametuned are proud … Continue reading

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Upstream Adds Personalisation To Their Mobile Marketing Gamification Engine

Upstream, the global mobile marketing solutions provider, recently announced the addition of new features to the gamification engine that forms an integral part of its Marketing Communications Suite (MCS) technology platform. With gamification, Upstream is able to dramatically increase levels … Continue reading

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Proxibid and Real Plums – Gaming Meets Commerce

Proxibid, the world’s largest real auction marketplace, connecting physical auction houses to internet bidders and fast growing Huntsville, AL-based social gaming start-up Real Plums, Inc. are partnering to transform Auction Plums™ from a Facebook game into a $3 billion predictive … Continue reading

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SPG and foursquare – The Fine Print

Starwood Hotels and Resorts, have become the latest group to announce a tie-in with fourquare. The global hotel chain operates nine brands including Sheraton, Westin and Le Meridien. Customers of SPG (Starwood Preferred Guest), the chain’s loyalty program can now … Continue reading

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BigDoor Announces Partnership With Major League Baseball

In a very interesting development Seattle based start-up Big Door Media has announced a partnership with MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball. The gamified site will enable fans visiting MLB.com’s Gameday section … Continue reading

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