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Gametuned , a division of The MC Group advises business and community leaders on increasing engagement with their customers; embracing collaborative innovation and transitioning to dynamic, agile organisms ready to face the future without compromising their traditional values. Gametuned use various tools including game dynamics to improve engagement within organisations and communities. Gametuned are also leading consultants in the emerging field of Gamification; the use of game mechanics in non-game processes and systems to increase audience participation, engagement and loyalty.

 

Gametuned Launch New Gamification Initiative for Broadcasters

Berkshire UK, June 9th, 2011 / Press Release / – Gametuned, the Newbury Berkshire based UK start-up supplying gamification solutions to drive engagement within organisations and communities, today announced the launch of a new initiative addressing the broadcast market with dual screening solutions. Gamification is the use of game mechanics in non-game processes and systems to increase audience participation, engagement and loyalty.

Major TV networks such as ABC, CBS and NBC, as well as film studios Warner Bros and Twentieth Century Fox are embracing gamification to create transmedia experiences using game mechanics to increase and sustain engagement. In the UK 60% of TV viewers are dual screening whilst watching TV (using another device such as a laptop or iPhone/iPad); Studies have shown that 80% of the viewers attention is directed at their device and only 20% on the show they are watching. According to a recent survey for tvguide.com, 50% of Twitter and 65% of Facebook users are using social media to talk about something else other than the show they are watching. Social Media is already having a positive impact with 20% of users watching more programs as they are broadcasted (to avoid spoilers) and 77% of users are telling their friends what they watch.

James Monjack, Managing Director of Gametuned “Our partners are seeing a 500% increase in the number of heavy users on their websites and a 400% increase in page views by engaging fans which drives maximum value from their online assets. A gamified online portal is the ideal solution to keeping fans engaged during broadcasts as well as between episodes and seasons” Broadcasters who are interested in using gamification to create innovative transmedia campaigns to drive unprecedented levels of audience participation and engagement, visit www.gametuned.com.

Contact Gametuned :- Tel no.07789485095 or email james@gametuned.com

About The MC Group
The MC Group (UK) Ltd is a dynamic, multi-disciplined group comprising M&A, Management and PR consultancies www.themcgroup.co.uk.

Media contact: Ali Monjack,
AliMonjackPR
Headquarters: The MC Group, Bagnor, Berkshire RG20 8AG
Mobile: 07810356268 Email: ali@themcgroup.co.uk

 

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Gametuned are using game dynamics to improve engagement within organisations and communities.

Contact us today for a discussion on how we can assist you.

The Gametuned website is a leading resource tracking the evolution of gamification.

In a recent study for IBM 98% of CEOs said they need to restructure the way their operations work and 95% of standout organisations said they will focus more on “getting closer to the customer” over the next 5 years.

Gametuned, a division of The MC Group, advises business leaders on how to ensure their companies engage transparently with their customers; embrace collaborative innovation and become dynamic, agile organisms ready to face the future without compromising their traditional values.

Having a coherent Social Networking engagement strategy is a good start, but the real success stories are organisations employing concepts such as Social Business Design and Gamification.

Contact us for a discussion on how we can help your business develop.

 

 

 

 

 

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