Seattle based BigDoor Media have recently announced the acquisition of San Francisco-based OneTrueFan, a distributed community and web check-in rewards system. BigDoor have enjoyed phenomenal growth over the past 12 months and have now grown their customer base to over 300 companies. In fact the company have said
Demand has been so great that we have taken the bold step in acquiring OTF as a way to accelerate our product development and phenomenal growth.
BigDoor have focussed on major brands such as MLB as they have grown their business whereas OTF have been focussed on bringing gamification to the SME market so the acquisition makes a lot of sense to us. Does this also herald the start of the inevitable consolidation of the somewhat fragmented gamification industry?
More info here