BHiveLab is an offshoot project from M.J. Brunner, the US full service advertising agency, set up as an idea incubator focussed on inventing new ways to engage people on-the-go.
The project has published a fun little slide deck entitled “How to Explain Gamification to Your Boss”
How to Explain Gamification To Your Boss
View more presentations from Brunner
A decent 2 minute explanation in my opinion!
