In a very interesting development Seattle based start-up Big Door Media has announced a partnership with MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball. The gamified site will enable fans visiting MLB.com’s Gameday section to earn and collect unique player badges that provide prestige, personalisation and recognition.
BigDoor’s CEO Keith Smith said, “It’s incredible validation for us that MLBAM chose BigDoor as its gamification partner. This is another critical milestone for us as we endeavor to build a loyalty and rewards program that will increase engagement and revenue for our partners.” MLB.com’s CTO, Joe Choti said,“Integrating a badging rewards program for fans as they consume content on MLB.com was a priority for the 2011 season. We’re pleased to deliver this enhanced level of fan engagement through our partnership with BigDoor and its powerful and flexible gamification solution.”
BigDoor also state that they will be working on further developments with MLBAM in the future.
Congratulations to BigDoor Media, in our opinion today’s announcement is good for everyone involved in the business of “gamification” due to the increased exposure and awareness the market gets from this sort of high profile partnership We will be very interested to see how BigDoor further develop their platform in conjunction with MLBAM.